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As we come to the end of another year, I’d like to take a moment to reflect on the profound lessons 2025 has brought into my life. This year has been a journey of immense personal and professional growth, and I'd like to share three key lessons that have shaped my year. 1. Consistency is Key This year reminded me how powerful consistency really is. Showing up, day after day, matters more than waiting for the perfect moment or the right motivation. The progress I’m most proud

Did you know that roughly 80% of mobile videos are watched on total mute? According to research featured in Forbes, it's no longer just a trend - it's the standard. Whether your audience is in a quiet office, commuting on a train, or "second-screening" during a meeting, they are likely watching your content in complete silence. If your video relies solely on audio to tell its story, you aren’t just losing a few viewers - you are effectively closing the door on the vast majori

Most people think the value starts and ends with the main video. But the brands that really get it? They’re actually investing in a full content ecosystem. Here’s the secret: squeeze every drop out of a single shoot. You film one strong piece - a hero video, a brand story, a product walkthrough, and then you flip it into multiple assets. Think of it like a “1 → 5 Rule”: 1️⃣ The Hero Video (2-3 min) This is your anchor. It lives on your website, or on YouTube and summarizes wh

In today’s world, you don’t need to be the best. ❌ You just need to show up - again, and again, and again. ✅ When people see you consistently talking, teaching, sharing, they start to know you. And when they know you, they trust you. That trust is what makes them choose you when it’s time to buy, book, or collaborate.   Think of video as your second self - the version of you that keeps showing up even when you’re not in the room. It’s introducing you to new audiences, sparkin

Your content is priceless - treat it that way. Imagine this: you’ve just wrapped a major event. The speeches are done, the crowd is gone, and the cameras are packed away. Weeks of planning and thousands of dollars invested - gone in an instant if the footage isn’t properly backed up. It’s a nightmare scenario, but one that happens more often than you’d think.   In today’s digital world, content is one of the most valuable assets a business owns. Losing raw footage or final ed

Format isn’t just technical - it’s strategic. One of the first questions we ask before hitting record is: “Where will this video live?” Why? Because format matters. Horizontal (landscape) has always been the standard. It’s perfect for websites, YouTube, event screens, and presentations. It gives you a cinematic, widescreen feel that feels polished and professional. Vertical (portrait) is where social media lives. TikTok, Instagram Reels, YouTube Shorts, even LinkedIn mobile f

If you’re only posting polished, final products… you’re missing a massive opportunity. People want to see the process - the real, behind-the-scenes moments that bring your work to life. Why? Because process builds trust. It shows effort. It shows personality. And it reminds people that there’s a real human behind what you do. This could be as simple as: - Prepping for a meeting - Sketching out ideas - Packing orders - Brainstorming with your team - Even when things don’t go a

They say it’s all about who you know. But the real game-changer? Making sure people know you. Whether it’s in person or online, your visibility is your superpower. The more you show up, the more you stay top of mind - and the more likely it is that serendipity will find you. I was reminded of this recently when a connection from Vaughan circled back into my life a year later—this time through the King Chamber of Commerce. From a chance introduction to capturing Carmelinda’s f

It’s tempting to save a few bucks by hiring a friend or a “budget option” for your photos or video project. But here’s the truth: cutting corners always costs more in the long run. Let me tell you about the difference between what you pay and what something costs. 💸 Paying is the money you choose to invest upfront - in quality, in strategy, in professionals who know what they’re doing. 💥 Cost is what you deal with later if you don’t - missed opportunities, rushed fixes, was

Visibility is the first step to success. The more eyes you get on yourself, your product, or your service, the more opportunities you have to grow. Using video content is your advantage in making an impact with your digital presence. Whether it's a Super Bowl ad or a reel on Instagram, you never know who might be watching. It could, in fact, be your next client. In today’s world, consistency and creativity are key. Every piece of content you put out - whether it's a professio

Effective storytelling in video production relies heavily on the seamless integration of audio and visual elements. Whether you're creating content for political campaigns, corporate branding, or an event recap, here’s how to master the partnership between what you hear and what you see: Synchronize your audio and video: Ensure that your visuals directly reflect the spoken content or background music. For instance, if a speaker discusses teamwork, show clips of people workin

When it comes to speaking on camera, eye contact is one of the most powerful tools you can use to connect with your audience. Just like in face-to-face conversations, looking someone in the eye builds trust, credibility, and engagement. If you're constantly glancing away or reading from a script, viewers can sense the disconnect - and they may tune out. Why does eye contact matter? 1. It makes your message feel personal and direct. 2. It keeps viewers engaged and builds trust

Whether you're filming a video or taking photos, lighting can make or break the quality of your content. 💡 Natural light is one of the best sources to use because it provides a soft, diffused light that flatters subjects and minimizes harsh shadows. If natural light isn't available, consider using soft box lights or LED panels, which can mimic the look of natural light and provide consistency in your visuals. 🪟 When using lighting, always be mindful of the direction and int

In today’s fast-paced world, audiences crave connection over perfection. Authenticity is the secret sauce that turns a good video into something unforgettable.   Here's the truth - anyone can make a “nice” video.   But what really matters is how it makes people feel.   ❓ Does it resonate? ❓ Does it reflect who you really are? ❓ Does it let your audience relate to you?   That’s where authenticity comes in.   Your audience doesn’t want perfection - they want to see you. The rea

It’s no secret - video content is no longer optional for businesses. It’s a requirement. Whether you’re building brand awareness, engaging your audience, or driving sales, video is one of the most effective tools in your arsenal. But so many people hold back, paralyzed by fear or the need for perfection.   Here’s the truth: The best way to get started - is to just start. The only way to conquer your fear of being on camera or creating content is to dive right in. Don’t worry

A picture’s worth a thousand words, but if your headshot’s a disaster, those 1000 words won’t be nice. Your headshot is quite often the first impression someone has of you. Whether you’re in sales, construction or healthcare – it doesn’t matter. Your headshot is a direct reflection of who you are.   At ERP, we believe everyone deserves their moment to shine. That’s why we take the time to make sure each individual feels confident and looks their absolute best in front of the

Here’s the thing - everything is about optics. If you’re not capturing your event, why even put it on in the first place? When you document your event professionally, it’s more than just a record - it’s a chance to showcase success and build anticipation. It's about making people feel like they need to be a part of your event.   Take a peak into one of our recent events - the Markham Board of Trade Charity Golf Tournament. ERP had the pleasure of being the official photograph