EYES ON THE PRIZE: The On-Camera Habit That Separates Pros From Amateurs

When it comes to speaking on camera, eye contact is one of the most powerful tools you can use to connect with your audience. Just like in face-to-face conversations, looking someone in the eye builds trust, credibility, and engagement. If you're constantly glancing away or reading from a script, viewers can sense the disconnect - and they may tune out.

Why does eye contact matter?

1. It makes your message feel personal and direct.

2. It keeps viewers engaged and builds trust.

3. It helps you appear more confident and authoritative.

Here are some of ERP’s top tips to master eye-contact:

Look into the lens

This might feel unnatural at first, but the camera lens is your audience. Imagine you’re talking to a close friend or a single person on the other side of the screen.

Avoid darting eyes

Shifting your gaze too much can make you seem unsure or distracted. Keep a steady, natural focus.

Use a teleprompter wisely

If you are using a script, try not to sound robotic. Practice reading naturally while keeping eye contact as much as possible.

At ERP, we specialize in making you feel comfortable and confident on camera. Whether you’re creating a campaign video, a corporate message, or social media content, we help you connect with your audience effortlessly.

Need help refining your on-camera presence? Let us help you.