SHOW THE PROCESS: Why Behind-the-Scenes Content Drives Engagement

If you’re only posting polished, final products… you’re missing a massive opportunity.

People want to see the process - the real, behind-the-scenes moments that bring your work to life.

Why?

Because process builds trust. It shows effort. It shows personality. And it reminds people that there’s a real human behind what you do.

This could be as simple as:

- Prepping for a meeting

- Sketching out ideas

- Packing orders

- Brainstorming with your team

- Even when things don’t go as planned

You don’t need to go full production mode - just share it.

Talk about it. Snap a photo. Film a short clip.

Because when people see the work behind the work, they’re more likely to stick around for the big picture.

Need help turning your process into content? Let's connect.