SOUND = STORY: Why audio matters more than anything

This might come as a shock, but audio matters more than the video.

Think back to Star Wars. Jurassic Park. Close your eyes, you can hum the theme right now. That's the score doing its job; telling you how to feel before your eyes catch up.

Pull the music, the scene falls flat. Same picture. Different feeling.

That's why on every project we are a part of, music is the foundation of the story.

Interview or promo, the track sets the pace, tells you when to lean in, when something matters. Same footage, different song, completely different video. It's also why you'll sit through a grainy 80's movie no problem, but a video with bad audio today? Gone in three seconds.

Visuals get the click. Audio makes people stay.