BACK IT UP: Secure Your Digital Assets Before It’s Too Late

Your content is priceless - treat it that way.

Imagine this: you’ve just wrapped a major event. The speeches are done, the crowd is gone, and the cameras are packed away. Weeks of planning and thousands of dollars invested - gone in an instant if the footage isn’t properly backed up. It’s a nightmare scenario, but one that happens more often than you’d think.

In today’s digital world, content is one of the most valuable assets a business owns. Losing raw footage or final edits doesn’t just mean wasted time and money - it can mean lost opportunities, missed milestones, and in some cases, the inability to ever recreate that moment again.

That’s why backup is non-negotiable. Every production should have a strategy: on-site duplicates, off-site storage, and ideally cloud solutions for added security. The more layers you build in, the safer your investment becomes.

Pro tip: Apply the following principle to your own projects:

“2 copies, 2 locations”

Don’t rely on a single hard drive or server. This tip can save you from a very expensive headache down the road.

At Elliott Raben Productions Inc., we treat your content like gold. Our process includes multiple backups at every stage - on set, in the edit suite, and in secure storage - so your footage is protected from start to finish. Because for us, a story is only powerful if it makes it all the way to your audience.

Ready to create content that’s as secure as it is impactful? Click here to get started.