VIDEOS NEED JOBS: What a video should do for your business

One of the biggest mistakes businesses make with video is creating content with no clear purpose.

Before you press record, ask yourself: What is this video supposed to do?

Every piece of content should fall into one of these three categories:

Educate: Answer questions. Explain what you do. Break things down simply. This is how you build trust and position yourself as the expert.

Entertain: Show personality. Bring people behind the scenes. Keep it engaging. This is what makes people remember you.

Convert: Drive action. Book a call. Attend an event. Make a decision.

This is where your content turns into business.

Here’s where most people go wrong - they try to do all three at once.

Keep it simple. One video. One job. One outcome.

That’s how you create content that actually works.